This whitepaper forms part of our ongoing research to identify the key trends and changes in the international study market, with specific focus on outbound students in Higher Education.
UMS Whitepaper Release: International Education Outlook 2025
Influencer & KOL Strategy, Media & PR, Brand Auditing
Establish
China Market Research/Insights, China Business Establishment Toolkits, China GO-TO-MARKET Plan
Here's what people have to say about us.
We have been so impressed by what Jessica and her UMS team have been able to achieve for the Villa Maria brand online through our Weibo activities. Her prior links to New Zealand really help make our brand messaging relevant to a Chinese audience. Delighted to continue to work with Jessica’s company to continue our line brand building efforts.
Villa Maria
UMS have a proven track record, successfully introducing Australian brands to consumers in China. Partnering with UMS will allow us to share our Aussie roots and family business ethos with a market that really cares about the real ingredients in their food and drinks. We’re looking forward to a great future in China with, not only our world-famous Ginger Beer, but also other brews within the Bundaberg range.
Bundaberg Brewed Drinks
China is very important market to us, with its own specific consumer behaviours. We believe UMS is a perfect fit. Beyond their strength in digital marketing for China, they understand our company‘s unique diamond and technology expertise and how to work with us in an efficient way. I look forward to strengthening our visibility with their support.
De Beers Group Industry Services
UMS were our first pick as they have a clear understanding of the New Zealand proposition, they have a personnel presence in both New Zealand and China, and have delivered successful outcomes for other New Zealand F&B products through digital and social media campaigns. We have been impressed by the practical advice we have received to help us protect our branded resources and retain ownership of audiences we acquire through social media promotions in China.
NZ Avocado
We are really pleased to be working with UMS, their knowledge of the digital landscape in China will be a great asset as we expand our presence in this exciting yet complex marketplace.
Lion Group
UMS is doing fantastic job during this wine month campaign. I am impressed by the amazing performance and love the ideas UMS team had put forward for us. We look forward to more future journeys together in China market.
Wine Australia
UMS has been a great partner with Tourism New Zealand since 2014. It is a truly remarkable journey going through together in local China market, from zero to now with significant outbound and inbound Chinese fanbase on TNZ social media accounts in China market.
Tourism New Zealand
UMS have demonstrated a strong understanding of our target consumers, which comes from the agency’s established presence in the China market.
Harrolds
Bringing a partner on board that shared the same vision and really understood our brand was key. Together, we look forward to a continued journey of growth, increased engagement and strengthened reach within the Chinese community.
Orbis Australasia
We screened several agencies before deciding to go with UMS. Their team came up with some innovative ideas to fit both our brief and budget. The PCNZ team were then able to build on these ideas using our in-depth knowledge of the brands and in true partnership we have developed a very cool digital strategy.
PCNZ
We have been so impressed by what Jessica and her UMS team have been able to achieve for the Villa Maria brand online through our Weibo activities. Her prior links to New Zealand really help make our brand messaging relevant to a Chinese audience. Delighted to continue to work with Jessica’s company to continue our line brand building efforts.
Villa Maria
UMS have a proven track record, successfully introducing Australian brands to consumers in China. Partnering with UMS will allow us to share our Aussie roots and family business ethos with a market that really cares about the real ingredients in their food and drinks. We’re looking forward to a great future in China with, not only our world-famous Ginger Beer, but also other brews within the Bundaberg range.
Bundaberg Brewed Drinks
China is very important market to us, with its own specific consumer behaviours. We believe UMS is a perfect fit. Beyond their strength in digital marketing for China, they understand our company‘s unique diamond and technology expertise and how to work with us in an efficient way. I look forward to strengthening our visibility with their support.
De Beers Group Industry Services
UMS were our first pick as they have a clear understanding of the New Zealand proposition, they have a personnel presence in both New Zealand and China, and have delivered successful outcomes for other New Zealand F&B products through digital and social media campaigns. We have been impressed by the practical advice we have received to help us protect our branded resources and retain ownership of audiences we acquire through social media promotions in China.
NZ Avocado
We are really pleased to be working with UMS, their knowledge of the digital landscape in China will be a great asset as we expand our presence in this exciting yet complex marketplace.
Lion Group
UMS is doing fantastic job during this wine month campaign. I am impressed by the amazing performance and love the ideas UMS team had put forward for us. We look forward to more future journeys together in China market.
Wine Australia
UMS has been a great partner with Tourism New Zealand since 2014. It is a truly remarkable journey going through together in local China market, from zero to now with significant outbound and inbound Chinese fanbase on TNZ social media accounts in China market.
Tourism New Zealand
UMS have demonstrated a strong understanding of our target consumers, which comes from the agency’s established presence in the China market.
Harrolds
Bringing a partner on board that shared the same vision and really understood our brand was key. Together, we look forward to a continued journey of growth, increased engagement and strengthened reach within the Chinese community.
Orbis Australasia
We screened several agencies before deciding to go with UMS. Their team came up with some innovative ideas to fit both our brief and budget. The PCNZ team were then able to build on these ideas using our in-depth knowledge of the brands and in true partnership we have developed a very cool digital strategy.
PCNZ
We have been so impressed by what Jessica and her UMS team have been able to achieve for the Villa Maria brand online through our Weibo activities. Her prior links to New Zealand really help make our brand messaging relevant to a Chinese audience. Delighted to continue to work with Jessica’s company to continue our line brand building efforts.
Villa Maria
UMS have a proven track record, successfully introducing Australian brands to consumers in China. Partnering with UMS will allow us to share our Aussie roots and family business ethos with a market that really cares about the real ingredients in their food and drinks. We’re looking forward to a great future in China with, not only our world-famous Ginger Beer, but also other brews within the Bundaberg range.