Jessica is Chief Executive Officer and Founder of UMS. Based primarily in the Ningbo office, she is responsible for the overall business and frequently travels between UMS’ offices in Auckland, Melbourne, Ningbo, Shanghai and Sydney to oversee all aspects of the business, maintain relationships with staff and clients in all markets and represent the company on an international level.

As the founder of UMS in 2011, Jessica identified a need to help foreign businesses to navigate China's complex digital landscape and connect with Chinese consumers through digital and social marketing communications. Drawing on her media and digital marketing experience, she has grown UMS into a leading international business and has built a strong reputation as an expert on marketing in China with regular invitations to speak at business and trade events in China, New Zealand and Australia.

Jessica graduated from the University of Canterbury (New Zealand) in 2007 with a Bachelor degree in Mass Communication / Media Studies and completed a post-graduate diploma in Film/TV/Media Studies at the University of Auckland. She held media roles at Fairfax Media, Ningbo Daily Media Group and a social media role with Kea New Zealand. Jessica has been honoured with a number of awards including: Young Entrepreneur Award in 2012, Young Entrepreneurs of the Year in 2013 and 2014. She was also recognised in The Zhejiang Top 100 Innovative Women in 2017 and named a Top Ten Young Tech Entrepreneur in 2018.

She speaks both Mandarin and English and has significant skills in Strategic Marketing, Social Media and Digital Marketing.